CONTENT MARKETING - Case studies create an opportunity for insurance marketers to tell success stories. You can use this best practice to tell how a customer solved a problem using a specific product or service...
SMART BUSINESS - Finding an experienced, reliable freelance writer can be overwhelming, but it doesn't have to be. Knowing what to look for can make the endeavor manageable, feasible and productive...
INSURANCE MARKETING - Online content spells opportunity. While creating printed marketing content is nothing new to insurers, taking content online to make it easily found by prospects is a vital new twist...
INBOUND BASICS - There are ethical and acceptable ways to build links to your website, then there are the less acceptable tactics. This post provides a quick rundown of the good and bad of link building...
INSURANCE INBOUND - Insurance marketers face an uphill battle to prove the value of inbound marketing to their CEOs. A MarketingSherpa report sheds light on this subject and is well worth reading. Here's why...
INSURANCE SOCIAL MEDIA - 90% of marketers surveyed recently indicate that social media is important for their business. Download a FREE, no obligation template to help start your social media marketing right...
INSURANCE INBOUND - Commercial lines property/casualty insurers can gain a lot from content marketing with white papers. These are NOT the printed, bound, text-heavy, encyclopedic white papers of yesteryear...
INSURANCE INBOUND MARKETING - Insurance companies must use a variety of social media channels to communicate relevant messages to their producers. Here are some issues companies could focus on...
INSURANCE INBOUND MARKETING - This post takes a closer look at the actual online potential for the keyword "insurance." (Data courtesy of HubSpot)...
INBOUND MARKETING - It pays to map out your site’s core pages before you start to publish online. Here are 8 pages prospects will want to find on your site...
INBOUND MARKETING - Getting an inbound marketing program up and running can benefit your company in many ways. Here are three of the most significant benefits...
INSURANCE INBOUND MARKETING - To create a successful online marketing strategy you must first identify where the conversation about your industry is happening...
INBOUND BASICS - When it comes to SEO power, standard web pages can pack a punch -- especially when your keyword strategy includes long tail keywords...
DIGITAL LIFE - What impact will our increasingly wired world have on our daily lives, particularly our kids and future workforce? There is a moral/ethical dimension that needs to be considered...
INBOUND MARKETING - Need a smile? Check out the celebrity look-alike photos by editorial/commercial photographer Chris Buck. He offers a hip twist on the celebrity lifestyle in his clever series titled Isn't.
CONTENT MARKETING - Direct mail is still effective -- especially if you integrate it with email, social media or some other online channel. By doing this you can significantly boost response rates...
CREATIVITY - To be a great (not just good) creative professional (writer, designer, etc.), you have to bring more to the table. You need intuition. Here are 4 ways to boost yours...
CONTENT MARKETING - Do insurance companies engage in content marketing? The answer to that is, of course, an emphatic “yes.” Read about insurers who are succeeding in content marketing...
SOCIAL MEDIA MARKETING - Successful social media/content marketing emphasizes "authenticity." But at what point do "authentic" conversations become no more than offensive, vulgar rants?...
SMART BUSINESS - You should carefully consider certain characteristics about a client before you choose to work with them. This list of what to look for in clients is short, simple and valuable...
Trish Fischer