If you’re just getting started on an inbound marketing website, it pays to map out your site’s core pages before you start to publish online. This exercise will help you plan the information you want to share with prospects. It will also help ensure all of that information makes it onto your site in a neat and organized fashion, including photos and other graphics. While your website should be unique to your company and feature unique content, it’s a good idea to feature as many of the “expected” pages outlined in the list below as possible. These are the basic web pages that most site visitors will expect to see as key navigation points to help guide them through our site:
- BLOG. Your site should have at least one blog. It is a key social tool that helps you connect with prospects and customers. Publish posts on topics that are relevant and helpful to users of your products and/or services. It’s best if the posts are not overtly sales-oriented. Informational posts are much more likely to engage readers and keep them coming back for more.
- CAREERS PAGES. Create a separate page for each job posting at your company.
- COMPANY NEWS PAGE. Add a news page with relevant product news, employee events and announcements.
- CONTACT US PAGE. Website visitors want a contact page so they can reach out to you directly. It should be easily visible from each page of your website.
- CUSTOMER TESTIMONIALS PAGE. Who you work with speaks volumes; what they say about you matters even more. People want to know that you have happy clients who like to work with you. So devote a page just to these types of comments.
- MANAGEMENT TEAM PAGES. Create a separate page for each member of your management team. The page should contain a photo, brief biography and links to connect with them via social media sites.
- PRODUCTS / SERVICES PAGES. If possible, these pages should be organized by industry served. That way you can create pages with content customized specifically to the needs of site visitors from targeted industries.
- RESOURCES/LIBRARY PAGE. Use this page to present a one-stop location for all downloadable materials that you offer through your site, such as white papers and eBooks.
What Do You Think?
Do you agree that website visitors these days expect to see certain standard web pages to help guide them through a site? Would you add or delete any “expected” pages from the list featured in this post? Please share your thoughts in the comments section. As always, thanks for reading.